An omikuji is a small strip of paper that tells your fortune, and you can pick one up at almost any Shinto shrine or Buddhist temple in Japan. Make a small offering, usually just a few coins, then draw a numbered stick from a box or shake a tube until one slides out, and trade that number for your matching paper slip.
Unfold the slip and you get a written fortune covering everything from general luck to health, love, business, and travel. The wording is often old fashioned and a little poetic, which is part of the fun even for visitors who need a translation to understand what it says.
Fortunes come ranked from best to worst, usually starting at great blessing and stepping down through blessing, small blessing, and half blessing before reaching the less welcome ranks like future blessing and plain misfortune. Pulling the top rank feels like a genuinely good omen, while landing near the bottom is treated as a nudge rather than a verdict.
When the news is bad, there is a simple fix. Visitors fold the slip and tie it to a pine tree or a wire rack set up on the shrine grounds for exactly this purpose. The custom leans on a pun: the word for pine tree, matsu, sounds like the verb that means to wait. Tying the bad fortune to the tree is a way of asking the bad luck to wait there instead of following you home.
A good fortune does not have to be tied up at all. Plenty of people pocket a great blessing and carry it as a bit of luck, while others tie even the good ones to the rack anyway, hoping to multiply the effect. Shrines popular with tourists have started offering omikuji in English and other languages, so visitors do not have to guess at what they just paid for.
Omikuji are especially popular during hatsumode, the first shrine visit of the new year, when long lines form specifically for the chance to draw a fortune for the months ahead. Good or bad, the ritual itself is the real point: a small, hopeful pause built right into a shrine visit, asking what is coming next and trusting that whatever it is, you will be fine.